released June 30, 2016
Artwork by George Bangs
Mix and Mastered by Noah Simons
Produced by Beat Soft Pop
Side A recorded at 4711 Qualla Dr
Side B recorded at Radio 1190 KVCU
Start at the beginning—that is, go to beatsoftpop.bandcamp.com
and listen to Nevada right now. I mean it. Beat Soft Pop’s eponymous debut is now available on Bandcamp in its entirety, and honestly, I would recommend just leaving thirty minutes free to lean back and forget the world. It’s worth it. But for those of us strapped for time, deciding which bands to catch at the Underground Music Showcase this weekend, here’s the quick-and-dirty two song low-down:
Beat Soft Pop opens heavy, with Nevada’s pounding bass and washing cymbals, leading into a howled refrain: fall in the dustbowl. It’s harshly melodic, with a cutting, Johnny Greenwood-esque riff. New wave is the base of their sound, but BSP injects elements of noise, surf rock, and jazz into the mix, building songs that are simultaneously heavy and danceable. Live, the bands swings between tight melodic verses and wild, barely controlled choruses.
Second single Wozniak plays in the opposite direction, showcasing the band’s impressive ear for melody. Soulful gang vocals meet dreamy guitar. It’s intimate, catchy, sensual; music you can alternately sway along with and dance to. When the chorus drops, you’ll be singing along for days.